Conventional extraction methods introduce air into the honey, which makes the honey oxidize. Flow Hive uses gravity, thus reducing oxidization in honey product.
Oxidization does not affect honey quality or flavor.
Flow Hive allows honey to be harvested seasonally in small batches, while producing a more artisanal quality honey with more variety and flavor.
Commercial honey producers are not interested in the additional work, as well as the marketing required to sell honey as a varietal. Most consumers also lack interest in artisanal quality honey.